Nevada’s tourism industry generated nearly $100 billion in economic activity and supported more than 436,000 jobs in 2024, according to a new report released by the Nevada Resort Association. The biennial report, titled The Facts, was prepared by Las Vegas-based research firm Applied Analysis.
In addition to tourism’s $98 billion total economic impact, the report notes that tourism sector wages totaled $24.4 billion, and the industry generated nearly one-third of the state’s general fund revenue.
The gaming industry reported approximately $15.8 billion in revenue last year, more than triple the amount reported by the next-highest state, Pennsylvania. Industry-specific taxes and fees totaled approximately $2.4 billion.
All figures in the 2025 edition of The Facts are higher than those reported in the previous edition released two years ago. “As you read through the report, it’s clear that the tourism industry is a vital engine of economic growth, creating a far-reaching ripple effect across the community,” said Virginia Valentine, president and CEO of Nevada Resort Association. “Our industry spends millions of dollars on goods and services with local vendors, including small businesses. Leisure and hospitality employees flow back their wages into the economy, supporting neighborhood restaurants, grocery stores, barber shops, salons, dry cleaners, and more.”
The 76-page report includes data visualizations and analysis on employment, capital investment, tax revenue, philanthropy, and environmental sustainability efforts. This edition also outlines the indirect economic impact of tourism through community spending by hospitality employees. Corporate responsibility and sustainability initiatives were also highlighted. Caesars Entertainment employees logged more than 6,000 volunteer hours. MGM Resorts International’s Mega Solar Array was noted for supplying up to 90 percent of Las Vegas’ daytime energy needs. Red Rock Resorts committed $10 million toward a transitional housing project, while Wynn Resorts donated more than $6.4 million to nonprofits. The Venetian Resort launched the Food Rescue Alliance to address food waste.
The report also details 68 projects in development across the state, totaling $17.6 billion in estimated costs. More than $13.8 billion is allocated to projects in southern Nevada.
