SAN DIEGO—Meeting planners booking groups in San Diego for the first four months of 2027 can choose from incentives at more than 30 participating hotels through a new San Diego Tourism Authority program.
Launched Sept. 24, “Pick Your Perk” offers upgrades and concessions for qualifying meetings to be held from January through April 2027. The program is intended to help hotels attract early-year group business while giving planners flexibility to select incentives based on their needs.
Participating properties are offering a range of benefits, including master account credits, room rebates, F&B concessions, audiovisual discounts, spa benefits, and upgrades.
Among the participating hotels, Hyatt Regency Mission Bay is offering planners up to four perks per contract, including 5% off the master bill, a suite upgrade, complimentary Wi-Fi, 20% off audiovisual rentals, or a complimentary wellness experience.
Marriott Marquis San Diego Marina is offering up to $8,000 in master account credit for new bookings.
At Estancia La Jolla Hotel & Spa, incentives include a 20% attrition allowance, a 50% discount on resort fees, 20% off at the spa, and up to three additional perks based on room bookings. Those options include a complimentary reception, 15% off audiovisual equipment, discounts on staff rooms, and a complimentary gallon of coffee per day.
Town and Country Resort in Mission Valley is offering a 3% guest-room rebate, a complimentary reception, a 20% attrition allowance, 15% off banquet menu and audiovisual pricing, and a complimentary two-night gift certificate.
The tourism authority is also positioning San Diego’s winter climate as an opportunity for planners to incorporate outdoor programming into meetings, including beachfront sessions, rooftop receptions, and wellness activities.
“Finding this level of venue availability and competitive booking incentives at this time of year is rare,” says Kavin Schieferdecker, chief sales officer for San Diego Tourism Authority. “Starting 2027 in San Diego allows organizations to leverage our inspiring spaces to set a positive tone for the entire year.”
Planners can view participating hotels and filter available offers by region through the “Pick Your Perk” program online. Incentives are available for qualifying group meetings held from January through April 2027.
