Tag Archives: Caroline Beteta

Visit California names new president and CEO

June 26, 2026

Visit California has named Julie Coker as its next president and CEO, succeeding longtime leader Caroline Beteta, who announced her retirement earlier this year.

Visit California CEO Caroline Beteta to retire in 2026 after decades shaping state tourism

January 27, 2026

Caroline Beteta, the longtime president and CEO of Visit California, will retire in September 2026 after nearly three decades leading the state’s tourism marketing organization. Beteta will remain in her role throughout the transition while the organization searches for her successor.

Talking Points: A conversation with Caroline Beteta of Visit California

December 19, 2024

California native Caroline Beteta considers it a privilege to promote her home state as a travel destination in her role as president and CEO of Visit California. She learned firsthand the economic impact travel could bring to a destination during her time at California Trade and Commerce Agency and, later, at Visit California.

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