ALTOUR, the corporate travel division of Internova Travel Group, has announced the consolidation of its four MICE (meetings, incentives, conferences, and exhibitions) businesses under the unified YES (Your Event Solutions) brand. This merger brings together YES, founded in 2001 in the United Kingdom, and the MICE divisions of ALTOUR and Travel Leaders Corporate in the United States, along with On Tempo, the event planning division of Corporate Travel Services, based in Mexico City.
The move aims to leverage the combined expertise and resources of these entities to better meet the global demand for MICE programs under the Internova Travel Group umbrella, one of the world’s largest travel services companies. “Our meetings businesses led the growth story for our corporate travel division in 2023. With this brand simplification, we feel confident this growth trajectory will accelerate even further,” says Gabe Rizzi, president of ALTOUR.
The consolidated YES brand has already delivered services to more than 226,200 attendees at approximately 7,675 events across 66 countries in the past year.
