Sphere Entertainment Co. has unveiled plans to host its inaugural keynote event in Las Vegas, signaling a new era in immersive experiences for global brands. Set to take place on June 18 as part of HPE Discover 2024, the event will feature Antonio Neri, president and CEO of Hewlett Packard Enterprise (HPE), as the keynote speaker. The event not only marks a milestone in immersive experiences but also signals a shift in the keynote category, with the next-generation venue poised to redefine brand storytelling on a grand scale.
With Sphere’s immersive sound technology and innovative visual capabilities, the event promises to deliver an unforgettable experience for attendees. Sphere’s exterior, the Exosphere, has the largest LED screen on earth, capable of displaying more than one billion colors and serving as a vivid landmark on the Las Vegas skyline. Inside, the venue’s atrium sets an other-worldly atmosphere, leading to the main-venue bowl, which features 17,600 seats and a 160,000-square-foot LED screen.
“Sphere is a next-generation medium and a powerful platform for companies to educate and demonstrate—connecting with their audiences in a way they can only do at Sphere,” says Jennifer Koester, president of business operations for Sphere Entertainment Co. “The HPE keynote will leverage the venue’s cutting-edge technologies to deliver a bespoke experience that sets a new bar for brand storytelling and corporate events.”
This development aims to mark the convergence of technology, entertainment, and brand engagement. For more information about Sphere and its upcoming events, visit TheSphere.com.
