Tag Archives: AI

Event marketing shifts to attendee experience and personal impact

August 26, 2026

According to Martin-Bilbrey, new tools and tactics allow event planners to capture immediate goals, including attendance, while building something bigger. This combination of using technology to gauge, and sometimes steer, human interactions and connections can take events in a whole new direction.
Event marketing shifts to attendee experience and personal impact

How AI and other technologies help planners predict the best event experiences

August 20, 2026

Not long ago, the future of events appeared to include attendees wearing headsets or using their phones for augmented displays. While planners and suppliers are more reliant on technology than ever, gadgets have been largely displaced by the invisible hand of Artificial Intelligence (AI), guiding the attendee journey.
How AI and other technologies help planners predict the best event experiences
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