
SAN FRANCISCO—The San Francisco Peninsula tourism organization has appointed Narimel Tarver as its new director of sales, bringing more than nine years of hotel and destination management sales experience to the role.
Tarver has led sales efforts across convention and national markets, and has built a broad network of industry relationships throughout the Midwest, East Coast, and religious travel sectors. The organization said Tarver’s strengths in building partnerships, mentorship, and collaboration make her an ideal fit for the position.
A Peninsula local, Tarver is known for her strategic sales planning, data-driven insights, and ability to design memorable familiarization trips and client experiences. Officials said those skills will support ongoing efforts to elevate the Peninsula as a premier destination for meetings, events, and leisure travel.
“We’re excited to have Narimel on board and can’t wait to see the impact she’ll make in this important role,” the organization said in a post on LinkedIn.



