WEST HOLLYWOOD, Calif.—La Peer Hotel has appointed Larry Bryant as its new director of sales and marketing. The hire comes as the West Hollywood hotel updates its guest rooms and public spaces and introduces new lifestyle offerings.
Bryant will oversee all sales and marketing efforts, focusing on revenue generation, sales performance, and strategic partnerships within the West Hollywood community. He is tasked with helping guide the hotel’s business strategy in a competitive hospitality market.
Before joining La Peer Hotel, Bryant was global sales director at citizenM hotels, managing a portfolio of global accounts and overseeing contract renewals. He has also held senior sales roles at Los Angeles properties, including Thompson Hollywood, Tommie Hollywood, Mondrian, and Dream Hollywood. He has a bachelor’s degree in Hotel/Motel Administration and Management from Michigan State University.
“Larry’s approach to market growth is not only data-driven and strategic—it’s also incredibly human,” said Ryan Parker, general manager at La Peer Hotel. “His expertise in luxury hospitality, paired with a deep understanding of sales strategies, brand visibility, and market intelligence, will be a game-changer as we craft a new chapter for La Peer that’s bold, refined, and deeply resonant with today’s traveler.”
La Peer Hotel is part of San Francisco-based Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts’ Luxury & Lifestyle Collection.
