The Hotel Association of Los Angeles (HALA) has appointed Jackie Filla, Ph.D., as its new president and CEO, effective March 25. Filla, known for her diverse professional background, succeeds Heather Rozman.
Dr. Filla brings a wealth of experience to her new role, having served as policy director for a City Council office in LA City Hall and as research director in the Office of Los Angeles County’s CEO. Notably, she also held the position of LA City Commission president under mayors Eric Garcetti and Karen Bass, advocating for the city both nationally and internationally. Filla also served as a tenured associate professor of political science at Mount Saint Mary’s University, teaching public policy and research methodology. Additionally, she has directed campaign and election programming in two U.S. states and conducted extensive data analysis and policy work with various governmental levels.
“I am honored for the opportunity to lead the Hotel Association of Los Angeles at this exciting and challenging moment in time,” Filla posted on LinkedIn. “A number of upcoming major events will bring people from all over the globe to Los Angeles, and we look forward to sharing the magic of LA at our member hotels. I look forward to working with the membership to increasingly highlight the vital role hospitality plays in the larger economic, social, and cultural fabric of Los Angeles.”
HALA, established in 1932, describes itself as the voice of LA’s hotel industry, dedicated to advancing the sector and enhancing the lives of its workforce. Its membership encompasses international chains, local family-owned boutiques, senior management, and hourly staff, as well as owners, managers, suppliers, and vendors.
