Hard Rock to open $60M REVERB hotel in Arizona in 2026

REVERB by Hard Rock Scottsdale aims to connect travelers through music, local culture, and events. Photo courtesy Hard Rock International

Hard Rock International has announced plans for REVERB by Hard Rock Scottsdale, Ariz., a music-themed hospitality experience set to open in late spring or early summer of 2026. The $60 million project is a partnership with ERES Capital and will be part of The Sydney, a mixed-use development in Scottsdale’s 101 Entertainment Corridor.

REVERB by Hard Rock Scottsdale aims to connect travelers through music, local culture, and events. The hotel will feature 195 rooms, an outdoor pool, a rooftop bar, sound booths, co-working spaces, flexible meeting rooms, and a fitness center. Additionally, there will be food and beverage options and a rooftop bar. Other amenities will include a market pantry, Rock Shop, and guest laundry room.

The hotel will be centrally located in Scottsdale, near such attractions as Old Town, Salt River Fields at Talking Stick, OdySea Aquarium, Arizona State University, and downtown Tempe. REVERB will anchor The Sydney, which will include various entertainment venues, such as The Rustic restaurant, Pickle & Social, golf swing simulators, outdoor green space, an outdoor music stage, and multiple restaurants and retail stores.

The property will be designed by Gensler Architects, with a contemporary, five-story building within Salt River Pima-Maricopa Indian Community Tribal land.

“Hard Rock International is a world-class music-inspired hospitality brand, and we couldn’t be more excited to partner on the REVERB by Hard Rock Scottsdale,” says Mike Elliott, CEO of ERES Companies. “Our objective is to create inviting spaces for every traveler while honoring the rich cultural legacy of the Salt River Pima-Maricopa Indian Community.”

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